MARKET STUDY

If you are looking to develop a company, it is necessary to carry out a market study before starting it up, to know if its chances of success are real.

Thanks to market studies, important data and results are obtained that will be analyzed and processed using tools based on statistics that help to conclude the acceptance or not of a product in the market, as well as its complications.

A NEW MARKET

 The COVID-19 pandemic has turned the world around, its end is uncertain. However, it is urgent to take economic reactivation measures that adjust to the new reality.

 A product or service must contain a current and attractive offer. Taking advantage of innovation, virtuality and digital resources is a winning strategy.

Use the tool to send surveys to more than 10 million participants.

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We process large amounts of data from our clients. We have a work unit that specializes in analyzing quantitative data-rich qualitative data through a process of active listening on the Internet. Listening is one of the most overlooked aspects of marketing, and sometimes we don’t give it any real importance in our relationships and our thinking. In today’s communication ecosystem, the listening process is the master key to opening the door to success and the magic potion to establish a fluid relationship with brands and customers.

At One-Digit Factory, we deeply research data and enrich knowledge by providing effective responses to customer information needs. They are the market research process and are included in relationship marketing.

We cover the phases of a market study and we have tools for its preparation such as the telephone, the web 2.0, face-to-face surveys, online surveys, and so on, we also use qualitative techniques such as interviews and discussion groups.

Services include:

The main consideration that a demanding company takes into account when hiring any service is the number of activities it constitutes, with the ultimate aim of obtaining the service that best suits its specific needs. For this reason, we have developed a list of the main services included in research or market research.

  • Market analysis
  • Sector analysis
  • Competitor analysis
  • Consumer analysis
  • Study of advertising campaigns
  • Measurement of economic, event, and advertising impact
  • Launch tracking
  • Price test
  • Satisfaction studies
  • Web evaluation
  • And more

 

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